Paige’s Media Blog

• This advert uses contrasting colours on a dark background in order to focus the audiences attention on the product on the slogan
• It is a pack shot which once again bring the attention and focus onto the product
• The desired audience of this product would be people who participate in sports
• The slogan “keep sweating” implies that this energy drink will make you work harder than any other drink on the market

• The coherent colour scheme runs throughout the advert
• Gareth Bale is a famous footballer, the brand has used this celebrity endorsement in order to gain customers trust in the product
• “In a different league” this play on words makes the slogan more memorable; in addition to this it implies that this companies product is better than any other in the market
• This products is aimed at people who play sports

Bottle plan:

• Orange colour scheme
• White/black text – contrasting
• Ergonomically shaped bottle
• Slogan: “The fuel you need to succeed

Print ad ideas:

1. A man who has been on a weight loss journey and now enjoys hiking among nature/woods/mountain
2. Paralympian Jonnie Peacock endorsing our product (in black and white)
3. Simone Bile’s holding our drink
4. A woman training for a triathlon in a gym